OUR PUREST PERMANENT HAIR COLOR EVER WITH ME TECHNOLOGY
Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:
• Pure, balanced color results with natural depth and shine
• ME , up to 60x less likely to develop a new allergy to hair color*
• Reduce the formation of free radicals for irresistible hair quality***
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift


* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
**. Valid for Koleston Perfect with Pure Balance Technology.