SHAMPOO FOR COLOR LONGEVITY

A gentle cleanser that takes out what you DON’T want and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away, while it preserves the long-term vibrancy and intensity of gorgeous hair color. 

Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst.

Usage Instructions for Optimal Results

How to Use

1. Apply to wet hair. 
2. Lather.
3. Rinse thoroughly with water.

Key Benefits

• Color vibrancy lasts up to 8 weeks.
• Fortifies hair for 3X greater resistance to breakage.
• Gently cleanses color-treated hair.
• Paraben free.
• Sulfate free.